By maintaining long-term relationships with our customers and supporting them on their leadership journeys, we have developed greater understanding of the challenges of Leading in the 21st Century. We have found that the quickest and most effective route to success in improving performance is applying our philosophy:
Leadership + Engagement = Performance
With this formula now well-established, we are looking at ways to further develop our offering to customers by addressing a major challenge faced by most companies, namely, how do we sustain our improved performance? At The 21st century Leadership Company, we believe that the answer to this question lies in Creativity.
Creativity has always been at the heart of human endeavour and is the precursor to innovation. It is becoming increasingly recognised as central to organisational performance.
Creativity is a fundamental competency of Leadership.
Creativity is the ability to produce ideas that are new and useful and the extent to which the leader recognises, values, nurtures and champions the creativity of others and is able to combine ideas, people, processes and environment to generate creative output. Creativity is manifest in the ability to identify problems and potential solutions, the ability to tolerate ambiguity, to be original and a willingness to take risks. Most importantly however, being creative involves the ability to produce ideas that are new, useful and that solve problems.
Creativity is a key driver of Engagement.
The creative process within an organisation is never the responsibility of one individual. However, a leader is the key contributor to the creative process as a facilitator of creative ideas. The leader can provide an environment that is conducive to creativity. This can be achieved by sensitive communication and building an authentic, supportive and collaborative climate.
Creativity thrives in environments that are fun, trusting, autonomous, place less emphasis on hierarchy, sensibly embrace risk, allow learning from failure and accept failure as likely during the creating and innovating process.
Be part of the solution: Cutting-edge research proposal:
We are collaborating with an MSc student at Manchester Business School on a national research study to investigate the relationships between Leadership, Engagement and Innovation & Creativity Climate in organisations. If you are interested in this subject or your company would like the opportunity to be involved please contact us.
“There is no doubt that creativity is the most important human resource of all. Without creativity there would be no progress, and we would be forever repeating the same patterns.”
Edward de Bono